PROJECTS
Below are current and past projects that display Michael’s ability to do market research, product promotion, blog writing and creativity in marketing concepts supported by experience and data.
Latest Projects
SAMPLE 1: Data Analysis
This data analysis was done for AirBnB for the year of 2016 using Tableau as a means to display the data into a visual representation.
SAMPLE 2: Blog Writing Sample
This blog sample was composed during Michael's sophomore year in college as a guest entry on website. This entry was entitled "Who's Twatching Who"; it stressed the importance of having a social media presence for personal and business needs. While enforcing the importance of being professional even in a social media driven world because you never know who could be "twatching".
SAMPLE 3: #HellsKitchensChallenge
This challenge is a recent mock marketing plan that Michael is developing for the New Jersey Devils. This marketing plans emphasis is to raise awareness of the New Jersey Devils upcoming season, while adding anticipation for the countdown to the beginning season. When implemented it will advocate a social media and fitness based challenge that is meant to target a wide demographic from young children to adults.
SAMPLE 4: Senior Thesis
This thesis entitled "GOLDEN PARACHUTE: SAFETY NET OR GET OUT JAIL FREE CARD?” displays Michael's ability to do an array of different types of research. Including qualitative research, quantitative research, administer a survey, and draw a conclusion supported by research, while stating the possible implications for further implications.
SAMPLE 4: Product Development and Promotion
This is a PowerPoint of product development and promotion for a development group Michael was involved in.This group came up with an international product targeting South African countries, orchestrated the business plan and product positioning needed to sustain the product in the foreign country.
SAMPLE 6: Blog entry
This is an article write up is about an inspiring writer and activist who defied the odds to succeed academically and in business.