Professional Profile

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Motivated professional with experience in project management, marketing, and content creation, seeking opportunities to leverage education and experience to transition into a marketing role.

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Education

 

BACHELOR OF SCIENCE IN MARKETING

Hampton University

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Work Experience

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Social Media Coordinator

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National Museum of Hip Hop | Bronx, NY | 03/2019-12/2021

 

• Elevated organizational priorities to preserve the rich history of Hip-Hop culture, backdating to its roots in Africa. Showcased audio and visual art forms and techniques, including rap, disk jockeying, MCing, and graffiti art.

• Exercised creative autonomy to outline a monthly social media calendar and drafted accompanying copy. Introduced new segments and initiatives, including "Wu Wednesday" and "Women in Hip-Hop," to highlight visionaries within the industry.

• Executed campaigns that engaged audiences across varying demographics. Differentiated content by platform, using Instagram to connect with younger audiences, and Facebook to connect with older audiences.

• Analyzed key performance indicators to influence strategic decisions, including posting frequency and time. Identified data trends to replicate high-impact posts and leveraged SEO/SEM, resulting in a 30% increase in traffic, growth to over 1.7k followers on Instagram, and growth to over 34k followers on Facebook.

• Provided oversight to community initiatives by supporting executive leaders in coordinating logistics and managing vendor relations for festivals and other large-scale events.

 

CREDIT UNION MEMBER SERVICE REPRESENTATIVE/ ASSISTANT OPERATIONS MANAGER

 

Liberty Savings FCU 04/2017 – Present

 

• Provided exceptional customer service to members by identifying their financial needs, recommending appropriate banking, and lending solutions.

• Assisted in training and onboarding new employees, monitored performance metrics, and collaborated with management to enhance branch productivity.

• Processed and approved loan applications in compliance with lending policies and regulations.

• Conducted credit checks, reviewed financial documents, and assessed creditworthiness of applicants.

• Analyzed financial statements, credit reports, and other financial data to determine loan risk and profitability.

• Cross-sold banking products and services, such as credit cards, deposit accounts, and insurance products, to meet customers' financial goals.

• Coordinated daily operations to ensure seamless branch functionality and member satisfaction, including oversight of transaction accuracy, compliance with regulatory standards, and efficient workflow processes.

• Developed and maintained positive relationships with members and business partners to ensure customer satisfaction and loyalty.

• Met or exceeded sales targets, loan production goals, and service quality standards.

• Stayed current with industry trends, regulatory changes, and best practices to provide informed and effective financial advice to members.

• Consistently met or exceeded sales targets, loan production goals, and service quality standards by staying current with industry trends, regulatory updates, and best practices. 

 

SOCIAL MEDIA COORDINATOR/PODCAST PERSONALITY

 

THE BREAK | Jersey City, NJ | 12/2016 – 12/2021

 

• Leveraged personal experience and current events to launch a platform dedicated to creating safe spaces for Black men to engage in like-minded conversations and navigate life.

• Showcased multifaceted creative ability by conceptualizing brand identity, designing visuals, managing social media, and creating introductory music to establish brand familiarity, gain visibility, and grow the fan base.

• Provided insight on viral and newsworthy topics, and shared recommendations on music, events, and services, to connect with and engage listeners, and gain new leads.

• Solicited feedback to innovate and improve the show and retain viewers. Turn keyed feedback to produce between three to five podcast episodes weekly.

 

MARKETING ASSISTANT

 

Our Elegant Ceremony | Brooklyn, NY | 10/2016 – 03/2017

 

• Instrumental in positioning Our Elegant Ceremonies as a distinguished wedding officiant service by providing administrative and marketing support aligned with business goals.

• Disseminated consumer surveys and generated transaction data to analyze purchasing behaviors and influence branding and promotional efforts, which led to a 20% increase in growth in followers across platforms.

• Managed email and social media correspondence, fielding inquiries not limited to services, policies, and booking.  Additionally, performed critical business workflows not limited to generating proposals and organizing documentation.

• Worked under the direction of the CEO & Owner to draft newsletters and blog posts to keep members interested in offerings and informed about current events relative to marriage.

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Summary of Qualifications

 

• More than 7 years of experience in the banking and lending industry

• In-depth knowledge of banking and lending products, services, policies, and regulations

• Strong customer service and communication skills

• Excellent analytical, problem-solving, and decision-making abilities

• Proven track record of achieving sales targets and meeting customer needs.

• Ability to work independently and as part of a team.

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Skills

 

• Account-Based Marketing (ABM) • Campaign Planning & Execution • CRM (Salesforce) • Marketing • Automation (Mailchimp, HubSpot)
  • Field Marketing Strategy • Data Analysis & ROI Optimization • Lead Nurture Programs • Demand Generation
  •Google Analytics • Project Management • Cross-Functional Team Collaboration • Digital Events • Competitive Market Research