Professional Profile

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Motivated professional with experience in project management, marketing, and content creation, seeking opportunities to leverage education and experience to transition into a marketing role.

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Education

 

BACHELOR OF SCIENCE IN MARKETING

Hampton University

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Work Experience

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SOCIAL MEDIA COORDINATOR

National Museum of Hip Hop | Bronx, NY | 03/2019-12/2021

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Elevated organizational priorities to preserve the rich history of Hip-Hop culture, backdating to its roots in Africa. Showcased audio and visual art forms and techniques, including rap, disk jockeying, MCing, and graffiti art.

Exercised creative autonomy to outline a monthly social media calendar and drafted accompanying copy. Introduced new segments and initiatives, including "Wu Wednesday" and "Women in Hip-Hop," to highlight visionaries within the industry. 

Executed campaigns that engaged audiences across varying demographics. Differentiated content by platform, using Instagram to connect with younger audiences, and Facebook to connect with older audiences.

Analyzed key performance indicators to influence strategic decisions, including posting frequency and time. Identified data trends to replicate high-impact posts and leveraged SEO/SEM, resulting in a 30% increase in traffic, growth to over 1.7k followers on Instagram, and growth to over 34k followers on Facebook.

Provided oversight to community initiatives by supporting executive leaders in coordinating logistics and managing vendor relations for festivals and other large-scale events.

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CREDIT UNION MEMBER SERVICE REPRESENTATIVE

Liberty Savings FCU 04/2017 – Present 

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Provided exceptional customer service to members by identifying their financial needs and recommending appropriate banking and lending solutions.

Processed and approved loan applications in compliance with lending policies and regulations

Conducted credit checks, reviewed financial documents, and assessed creditworthiness of applicants.

Analyzed financial statements, credit reports, and other financial data to determine loan risk and profitability.

Cross-sold banking products and services, such as credit cards, deposit accounts, and insurance products, to meet customers' financial goals.

Maintained accurate records of loan transactions, member interactions, and sales activities.

Developed and maintained positive relationships with members and business partners to ensure customer satisfaction and loyalty.

Met or exceeded sales targets, loan production goals, and service quality standards.

Stayed current with industry trends, regulatory changes, and best practices to provide informed and effective financial advice to members.

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SOCIAL MEDIA COORDINATOR/PODCAST PERSONALITY

THE BREAK | Jersey City, NY | 12/2016 – 12/2021

 

Leveraged personal experience and current events to launch a platform dedicated to creating safe spaces for Black men to engage in like-minded conversations and navigate life. 

Showcased multifaceted creative ability by conceptualizing brand identity, designing visuals, managing social media, and creating introductory music to establish brand familiarity, gain visibility, and grow the fan base.

Provided insight on viral and newsworthy topics, and shared recommendations on music, events, and services, to connect with and engage listeners, and gain new leads.

Solicited feedback to innovate and improve the show and retain viewers. Turn keyed feedback to produce between three to five podcast episodes weekly.

 

MARKETING ASSISTANT

Our Elegant Ceremony | Brooklyn, NY | 10/2016 – 03/2017

 

Instrumental in positioning Our Elegant Ceremonies as a distinguished wedding officiant service by providing administrative and marketing support aligned with business goals.

Disseminated consumer surveys and generated transaction data to analyze purchasing behaviors and influence branding and promotional efforts, which led to a 20% increase in growth in followers across platforms.

 Managed email and social media correspondence, fielding inquiries not limited to services, policies, and booking.  Additionally, performed critical business workflows not limited to generating proposals and organizing documentation.

Worked under the direction of the CEO & Owner to draft newsletters and blog posts to keep members interested in offerings and informed about current events relative to marriage.

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Summary of Qualifications

 

• More than 7 years of experience in the banking and lending industry

• In-depth knowledge of banking and lending products, services, policies, and regulations

• Strong customer service and communication skills

• Excellent analytical, problem-solving, and decision-making abilities

• Proven track record of achieving sales targets and meeting customer needs.

• Ability to work independently and as part of a team.

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Skills

 

• Excellent written and verbal communication skills.

• Comfortable with new digital technology, social media, and reporting.

• Ability to think critically and solve complex problems.

• Exceptional attention to detail.

• Strong time management and multitasking abilities.

• Ability to work independently and in a team environment, evaluate different viewpoints, and influence others.

• Understanding of regulatory requirements and expectations relevant to the role.

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